Ventuz is truly excited to partner with Outernet Global to make the world’s largest LED screen project in the heart of London a reality through our real-time graphic content creation, creation and delivery systems.
HAMBURG, Germany (PRWEB)
03 Aug 2021
The Outernet London partners with Ventuz for the world’s largest immersive Multi-8K LED entertainment and broadcast environment
Today, Ventuz Technology AG announced a historic technology partnership with Outernet Global Ltd., a major new entertainment and immersive media district slated to open in London at the end of 2021.
Outernet is a global network of immersive media and cultural districts designed to deliver entertainment, brand activation and retail experiences like never before. London will launch a global rollout with further locations planned in New York, Los Angeles and Europe.
Outernet will present the world’s first public atrium – The Now Building – containing a huge digital canvas: a 4-story, floor-to-ceiling, 360-degree, 16K screen surface – the most advanced of its kind on the planet. A daily attendance of 400,000 people is expected to discover this new London monument.
Ventuz CEO Ralf Stanke emphasizes the importance of collaboration: “We are truly delighted to partner with Outernet Global to make the world’s largest LED screen project in the heart of London a reality through our monitoring systems. creation, creation and distribution of graphic content in real time. . “
With 2,260 square meters of LED screens, Outernet’s multimedia space requires the simultaneous rendering and output of hundreds of millions of pixels in real time and Outernet has found the right technological partner in Ventuz, including time-based software solutions. real offer free scalability independent of resolution. creation and dissemination of content.
Mike Whittaker, CTO of Outernet Global, said: “What we are building with Outernet is so extraordinary that it far exceeds traditional technology solutions. We have developed a best-in-class integrated solution that allows us to work in real time on 16K LED canvases that provide the best immersive experience for our clients and our audience. Ventuz technology is essential to enable us to meet the challenge of real-time at scale in a way never seen before.
“What is so fascinating about Outernet is its unique and innovative approach to creating a multimedia experience that lives off its immediate fluid and responsive interactivity with the audience, situational triggers and the flexibility of a directional direction. artistic spectacle, ”adds Stanke. “This blend of sensory alertness and editorial freedom can only be achieved in a state-of-the-art facility such as Outernet by means of complex real-time image processing that goes beyond conventional media server applications handling content. linear.”
Ventuz enables this paradigm shift, moving away from channel-based playback of pre-produced content towards the live creation of high-resolution synthesis of moving images in the moment of action.
“It’s fantastic to see our Ventuz software and hardware as part of a multimedia backdrop and cultural scene that provides such a vibrant, welcoming and almost futuristic experience to a large audience,” said Stanke.
Ventuz Technology AG is a leading supplier to the media, entertainment and technology industry enabling brands to interactively communicate with their audiences using high quality visual effects in broadcast, virtual realities and augmented as well as live events and sophisticated data visualization. By providing innovative data-driven software solutions for real-time 3D graphics content creation, broadcast creation and control, Ventuz supports high-end creative designs in all areas of audiovisual content production. .
Ventuz software can be used for professional presentations, video wall setups, multitouch applications, live and studio broadcast graphics, and immersive multimedia spaces.
Ventuz Technology was founded in 2004 by experts from the broadcast graphics and event / staging industries and is headquartered in Hamburg, Germany, with offices in Europe, USA and Asia -Peaceful.
Ventuz software is used by Fortune 500 and DAX companies, major global broadcasters, interactive design agencies, and corporate creative departments, including
Google, Disney, Fox Sports, CBS Sports, NBA, BBC, MTV, German Public TV, Bloomberg, Al Jazeera, Riot Games, Ernst & Young, Tencent, Airbus, Volkswagen, Manchester City Football, Siggraph, Zara and many more .
About Outernet Global Ltd.
Outernet is a global network of immersive media and cultural districts designed to deliver entertainment, brand activation and retail experiences like never before. The first will open in central London in the winter of 2021 and launch a global rollout with sites planned in New York, LA and Europe.
Outernet will present the world’s first public atrium – The Now Building – containing a huge digital canvas: a 4-story, floor-to-ceiling, 360-degree, 16k screen area – the most advanced of its kind on the planet. A daily attendance of 400,000 people ready to discover this new London monument.
Music is at the heart of Outernet London. The Denmark Street location is often described as the birthplace of the British music industry and it is where artists from David Bowie to the Sex Pistols hung out, made music and lived. A 2,000-seat venue, the largest in central London since the 1940s, the reborn and iconic 12 Bar Club and another intimate concert hall are all set to open.