Home Art shop Sportsgirl apologizes to Indigenous artist Emily Wurramara for alleged racial profiling

Sportsgirl apologizes to Indigenous artist Emily Wurramara for alleged racial profiling

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Women’s fashion brand Sportsgirl has apologized to an Indigenous musician who felt racially profiled and was reduced to tears in one of its stores.

Emily Wurramara was doing her Christmas shopping with her sister on December 20 at a store in Hobart, Tasmania, when two staff members allegedly “looked” at her and made her so uncomfortable that she left without make his purchase.

The two employees reportedly whispered to each other and observed Ms Wurramara closely as she browsed the store before one of them approached and asked her to put the items on the counter while she continued to do this. his errands.

‘I am not an idiot. I am not stupid. I know when I am stereotyped and subjected to racism because I have experienced it, seen it, traumatized and hurt because of it. I have been the subject of racial profiling, ”Ms. Wurramara said.

“This is unacceptable – and I’m sick of ‘dealing with it’.”

Women’s fashion brand Sportsgirl apologizes to Indigenous musician who felt racially profiled and was reduced to tears in one of its stores

In November 2020, Sportsgirl's social media pages shared pictures of women with the words

In November 2020, Sportsgirl’s social media pages shared pictures of women with the words “always has always been, always will be” and “indigenous pride” painted on their faces.

Sportsgirl issued a long apology for the actions of her staff members on Friday, promising to retrain all employees and implement stronger cultural awareness.

“We are deeply and sincerely sorry and take responsibility for the pain, hurt, sadness and frustration this has caused to Emily and anyone else who has experienced some form of racial discrimination,” one said on Friday. spokesperson for Sportsgirl.

“This incident has required us to re-evaluate, revise and revise our customer service model to recognize the experience of diverse communities in retail establishments.

“We are committed to listening, unlearning and relearning … We thank her for her courage in speaking out and we are working with an expert in inclusion, cultural awareness and anti-racism.”

Over the next 12 months, Sportsgirl will develop a reconciliation action plan and conduct cultural awareness training for all head office staff by June 30, 2022.

By December 30, 2022, all staff will need to have completed inclusion training and there will be a review and reform of all recruitment protocols.

Two staff members whispered to each other and watched her closely as she browsed the store before one of them approached and asked her to put the items on the counter while she continued shopping .

Two staff members whispered to each other and watched her closely as she browsed the store before one of them approached and asked her to put the items on the counter while she continued shopping .

Emily Wurramara was doing her Christmas shopping with her sister on December 20 at the Hobart store when two of the staff looked at her outside and made her so uncomfortable that she left the store without making her purchase

Emily Wurramara was doing her Christmas shopping with her sister on December 20 at the Hobart store when two of the staff looked at her outside and made her so uncomfortable that she left the store without making her purchase

In November 2020, Sportsgirl's social media pages shared pictures of women with the words

In November 2020, Sportsgirl’s social media pages shared pictures of women with the words “always has always been, always will be” and “indigenous pride” painted on their faces.

Ms Wurramara claimed that there were other customers in the store who had not been approached or watched while they were shopping.

After the employee approached her, Ms. Wurramara said she “shook her head” but handed over the two items.

When the second staff member realized that Ms Wurramara was upset, she tried to defuse the situation by claiming that her colleague “just wanted to unload herself”.

“I just walked past her to my little sister and said ‘I don’t want to be here, let’s go’ … and the women seemed happy that I was leaving. As if a sense of relief had them. submerged.

Ms. Wurramara left the store in tears.

She says Sportsgirl is “ready to put black faces in her campaign and use our bodies to promote her products, but does not respect this level of respect and honor among those she employs.”

In November 2020, Sportsgirl’s social media pages shared pictures of women with the words “always has always been, always will be” and “native pride” painted on their faces.

They frequently publish articles about their commitment to diversity and inclusion, and have been applauded for their marketing campaigns that use a variety of women and body types as role models.

Singer and songwriter Ms. Wurramara hopes to share her experience and Sportsgirl's most recent response will bring significant change to the industry.

Singer and songwriter Ms. Wurramara hopes to share her experience and Sportsgirl’s most recent response will bring significant change to the industry.

Over the next 12 months, Sportsgirl will develop a reconciliation action plan and conduct cultural awareness training for all head office staff by June 30, 2022. By December 30, 2022, all staff will be expected to have completed inclusion training and there will be a review and reform of all recruitment protocols

Over the next 12 months, Sportsgirl will develop a reconciliation action plan and conduct cultural awareness training for all head office staff by June 30, 2022. By December 30, 2022, all staff will be expected to have completed inclusion training and there will be a review and reform of all recruitment protocols

Following her decision to speak publicly about her experience, Ms Wurramara was inundated with people from minority groups who said they had similar experiences in retail as well.

While many weren’t necessarily referring to Sportsgirl, they did speak of a common experience of feeling unwanted or being judged during their day.

Singer and songwriter Ms. Wurramara hopes to share her experience and Sportsgirl’s most recent response will bring significant change to the industry.

Sportsgirl said reconciliation and inclusion will remain a long-term priority as they “are committed to doing better for First Nations people, people of color and the community at large.”

It is not known whether the two staff members allegedly involved were disciplined.

Sportsgirl frequently posts about her commitment to diversity and inclusion, and has been applauded for her marketing campaigns that use a variety of women and body types as role models.

Sportsgirl frequently posts about her commitment to diversity and inclusion, and has been applauded for her marketing campaigns that use a variety of women and body types as role models.

Following her decision to speak publicly about her experience, Ms Wurramara was inundated with people from minority groups who said they had similar experiences in retail as well.

Following her decision to speak publicly about her experience, Ms Wurramara was inundated with people from minority groups who said they had similar experiences in retail as well.