Shrewsbury BID has partnered with Shropshire Council and Shrewsbury Town Council to install the giant flooring to mark the 50th anniversary of the Pride movement.
The national campaign celebrates the LBGTQ+ community, promoting equality and diversity in all walks of life.
Jonathan Soden, of The Soden Collection at Wyle Cop and Shrewsbury BID board member, said the rainbow would make a strong statement.
“We were keen to celebrate Pride Month the right way, and the idea of a bright, bold piece of art right in the heart of the city was perfect,” he said.
Cecilia Motley, Shropshire Council’s Cabinet Member for Communities and Culture, said: ‘I am very pleased to support this initiative by Shrewsbury BID on Pride Hill, which I am sure will complement the initiative very well by Pride course on Pride Hill by the Nationwide Building Society.
“I absolutely welcome these efforts to raise the profile of the LGBTQ+ community in Shropshire and show my support for the diversity of people who can describe themselves as part of this community.
“We have already hoisted a rainbow flag at Shirehall to mark our commitment to equality and inclusion in a tolerant and inclusive community.”
Alan Mosley, Leader of Shrewsbury City Council, said: “Shrewsbury City Council warmly recognizes the diversity and inclusion within our community and it is appropriate to mark the 50th anniversary of the Pride movement in this way.”
Catherine Armstrong, Deputy Director – Curriculum Support and Business Development, at Shrewsbury Colleges Group, said: “We applaud this move by Shrewsbury BID and local councils to demonstrate their support for the LGBTQ+ community and help celebrate pride month.”