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Opening a new store in Grand Rapids next month


Modish Moth is one of two new stores opening the first week of November on Robinson Road.

GRAND RAPIDS, Michigan — A new store is coming to Eastown in Grand Rapids. The e-commerce is transforming into a brick-and-mortar store, bringing a hip, unique vibe to a storefront that’s been closed for about a year.

Modish Moth is one of two open the first week of November on Robinson Road off Lake Drive Southeast.

“We’re really excited and welcoming to everyone. Bring your dogs, bring your friends, bring your family. We’re happy to see everyone and we really hope we can bring greatness to Eastown,” said the co-owner Amber Amborski. “We really like to support locals and hope everyone does.”

The finishes are done inside the store.

“I try to be a bit darker, more whimsical,” Amborski says.

She describes the boutique as natural and organic, like her art, which is how the business started a few years ago.

“I started with my artwork, which I paint with coffee and watercolors,” Amborski explains. “Since high school, I’ve always liked mixing techniques. I’ve done a lot of painting and drawing or ink and drawing, sometimes more textual things. Honestly, coffee just sparked an interest. And I was like, ‘I’m going to try it.’ I loved it. I thought it was very moody, very organic and natural.”

She started selling her prints before the pandemic in craft markets and online.

When COVID hit, it slowed down, and so did her and her husband Caleb.

They started a family and pursued their full-time jobs in the medical industry. Then they picked up where they left off.

“We kind of decided to basically add the whole boutique and I started putting my designs on baby clothes because we had kids and so we really filled it all in from there,” Amborski says.

In addition to her art on certain pieces of the shop, she fills it with baby stuff and what she calls “home quirks.”

“They’re just random, very weird things that you might not find in a lot of other stores. But really, I pick things that I would like at home,” Amborski says.

Although she says they’re a little tired of opening their first storefront during a time of high inflation, they actually had a good opportunity buying the space for less than they expected.

“We’re kind of trying to take that opportunity with the open space and trying to develop the area, and trying to bring some back as small businesses for people to shop,” Amborski said.

The grand opening of Modish Moth will take place on November 3 with a celebration. Amborski says there will be refreshments and food, as well as promotions and giveaways.

The event will take place from 3-6 p.m. at 1407 Robinson Rd SE in Grand Rapids, where The Grassy Knoll was once located.

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