NFTs and tattoo culture are two hot markets, but there is generally no significant overlap between them. Indelible, a new startup launched by Mike Amoia, merges the two worlds.
Indelible is a community-centric NFT company that bridges the gap between tattoo culture and Web3. The company is the first of its kind to help NFT owners use their intellectual property rights by adding watermarks to their profile pictures, or PFPs.
Amoia sees the tattoo industry as a source of untapped NFT potential. Indelible will tattoo one of the biggest collections of up-and-coming PFP characters with insect tattoos for a one-of-a-kind collaboration set. Each bug will have unique powers and stories to tell.
You may not know Mike Amoia’s name but I assure you he doesn’t blend in with the crowd and if you saw him in public you would remember him. He is a producer, musical director, business visionary, financial specialist and philanthropist.
Tattoos are no longer taboo as they once were. They’ve definitely been accepted by the mainstream in today’s culture, but even people with lots of tattoos would see Mike and be like, “Shit. That’s a lot of tattoos. Mike got a head-to-toe tattoo as a unique form of therapy to overcome his fears dating back to childhood abuse. It has the unique characteristic of holding the Guinness World Record for most insect tattoos– with 864 representations of insects permanently inked on its body.
Mike is also a music investor and promoter. He is co-founder of mibe music, a music publishing agency that offers over 100,000 custom music tracks across 34 genres. Their music has been featured in films, television and commercials, including the opening theme for the NBA Finals and Monday Night Football.
Indelible is the first NFT company to merge real tattoos made by some of the most influential artists and virtually brand a PFP character for a limited NFT collaboration collection. Individual NFT holders can monetize their IP rights by virtually tattooing their NFT characters with an indelible artist and owning an additional NFT. Members will have access to utilities that will serve the distribution process.
For the genesis drop, Indelible is partnering with a top notch NFT collection and offering them a royalty on the sale. The first drop will center on Mike’s Guinness World Record and his insect tattoos. Customers will be able to purchase an Indelible NFT tattoo machine, allowing them to have their PFP tattooed with rare artistry by some of the world’s top tattoo artists.
Indelible works with three renowned tattoo artists: Mike Rubendall of Kings Avenue Tattoo, specialist in Japanese-style tattoos, Matt Skinny, of Made to Last Tattoo, specialist in black and gray realism, and BJ Betts of State Street Tattoo. Rubendall and Skinny tattooed Amoia in real life, and Betts did the logo design for Indelible.
For a bright future
The mission of this first NFT tattoo drop from Indelible is to raise awareness and funds for a non-profit organization that Amoia cares about and is personally involved with—For a bright future. For a Bright Future helps underrepresented and disadvantaged children through health, education, youth leadership and the power of storytelling.
Amoia said his discord manager is in remission from cancer and one of his community managers has cerebral palsy. So there are plans to donate a portion of the proceeds to their charities of choice as well.
When cultures collide
I had the chance to speak with Amoia about Indelible and the goals he has for this NFT project. We talked a bit about tattoo culture in general. I have a few and plan to have many more (nothing close to Amoia).
We talked about how tattoos have been widely accepted by the general public, but they are still considered objectionable by a large portion of white collar or corporate America. There are many jobs that have specific rules stating that you cannot have visible tattoos while you are on the job. This is completely stupid and irrational because having a tattoo inked on your body literally has no impact on your ability to do a job, but many people in leadership positions are still stuck in an outdated mindset in regarding tattoos.
The NFT culture is emerging. Frankly, I still don’t really understand. I know that Beeple made $69 million selling a collection of his art as NFTs, and a lot of money is changing hands for digital anime collectibles on the NFT marketplace. Amoia and I explained that this is just one facet of NFTs, which only scratches the surface. Due to the nature of NFTs and blockchain technology, there are many other potential use cases and benefits, but for now it appears to be primarily a market for niche collectibles.
Amoia intends to demonstrate that the tattoos – which many believe would deter him from finding a job and earning money – can be monetized and will soon be available for purchase to help children in need. .