Hisense entrusted its digital mandate to Art-E Mediatech. Art-E Mediatech will now support Hisense’s strategy formulation partner and provide them with social media strategy, media buying, influencer marketing and website services.
“We believe that everything we do should make our users’ lives simpler, better and more entertaining. Therefore, we aim to make the latest technologies accessible to everyone through carefully designed and expertly manufactured products. It is therefore vital for us to stay in constant contact with consumers. Therefore, it becomes essential for us to communicate the same in a clear, creative and concise way. We found Art-E Mediatech’s work engaging and KPI oriented. Their insights and approach to brand building will help us bring the creativity needed to leverage our already strong digital presence,” said Rishi Tandon, COO, Hisense.
According to Rohit Sakunia, Co-Founder and Chief Commercial Officer of Art-E Mediatech, over the past few years, the digital world has grown by leaps and bounds. “It’s no surprise that all businesses are turning to this platform to communicate with their target audience. We partner with Hisense to strengthen its digital journey across various social platforms. As an agency, we believe in results-driven strategies that not only connect brands to their audiences, but also transform lives in the process,” he added.
Art-E Mediatech is a comprehensive agency, leveraging data, technology, creative, media and strategic capabilities to deliver desired results with a 360 degree full funnel approach. Their core services are social media marketing, content creation and marketing, media buying and planning, TVCs, product and technology development, and design services. Currently, Art-E Mediatech manages the tenure of Flipkart Seller Hub, Indica Hair Colour, Raaga Professionals, Biker’s TCL, Shopsy, Buds and Berries, Parimatch, among others.
Also read: Inclusiveness in advertising: How ASCI plans to keep pace with changing society