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Art actors must be ready to enter the digital market: minister

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Currently, the creative economy (Ekraf), including art actors, is one of the economic forces in Indonesia

Jakarta (ANTARA) – The Minister of Cooperatives and Small and Medium Enterprises (SMEs), Teten Masduki, in a statement on Wednesday, insisted that actors in the arts, such as those in visual arts, performance, animation and film circles, are preparing to enter the digital market.

This step aims to make the most of the value of Indonesia’s digital economy, which is expected to reach 5.4 trillion rupees in 2030.

“Currently, the creative economy (Ekraf), including art actors, is one of the economic forces in Indonesia,” he said in Yogyakarta, Central Java.

Based on data from Statistics Indonesia in 2017, creative economic growth had reached 5.06%, with a contribution to gross domestic product (GDP) reaching 7.24%.

Overall, the projected GDP of the creative economy will reach 1,274 trillion rupees in 2021.

“We have entered the digital age, and now there are non-fungible tokens (NFTs) that can be used by other artists,” the minister said.

Moreover, the presence of digital technology makes lifestyles across the world almost uniform.

“Those with high penetration to access the lifestyles of the world must be able to determine whether they want to be trend followers or trend setters,” he said.

According to Masduki, actors in the creative economy must have the ability to create a strong narrative about artistic activities in the digital ecosystem, as each country pursues its own national benefits.

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In Indonesia, the minister sees the arts and culture sector as a national flagship that can be strengthened.

He expressed his optimism that the art will continue to grow in the country, so that it will have an impact on the national economy.

“All the world institutions are predicting that Indonesia will rank among the top five countries in the world in 2045 after America, China and India. We must prepare the mentality of developed countries, not more interior, not more inferior, but must be prepared to become developed countries,” he said.

The trade balance of creative economy products recorded a surplus of 60% in the first quarter (Q1) of 2022 despite an increase in COVID-19 cases during the period, the Minister of Tourism and Tourism previously noted. ‘Creative economy, Sandiaga Uno.

“The main export destinations were the United States of America (USA), Switzerland and Singapore,” he said during a working meeting with Committee X of the Indonesian House of Representatives (DPR RI) Monday.

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According to data presented by the Ministry of Tourism and Creative Economy at the working meeting, the value of exports of creative economy products to the United States was recorded at $3.31 billion (49 .75 trillion rupees), or 37.78%.

Meanwhile, the value of exports to Switzerland and Singapore had been recorded at US$1.09 billion (16.38 trillion rupees), or 13.19%, and US$384.13 million (5. 77 trillion rupees), or 4.63%.

The Minister noted that in the first quarter of 2022, exports of creative economy products increased by 56.16%, which was better than the average national exports which increased by 35.25%.

Fashion products contributed the most to exports, valued at around $4.68 billion (70.34 trillion rupees), or 56.53% of the total export value.

Handicrafts emerged as the second largest contributor to export value, recorded at 38.05% or US$3.15 billion (47.35 trillion rupees).

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